August 2017

San Diego Magazine is hired to redesign UCSD Extension’s course catalog

San Diego Magazine will rebrand UCSD Extension’s course catalog into a semi-annual publication with a more editorial look and feel beginning this fall. The first issue of the new publication will reach prospective students in late November. It will highlight the variety of certifications and courses available through UCSD Extension, which vary from brewing to foreign language to medical coding.

Instead of a traditional course catalog with listings, the new publication will spotlight the faculty, students, and graduates of UCSD Extension and how their coursework has impacted their lives. It will provide readers with a more intimate understanding of the offerings at UCSD so they can see how their career and life can be enhanced through life-long learning. Feature stories with vibrant photography, interviews with students, plus quotes, tweets, and interesting facts will come together to make an engaging publication that will make all of us want to take that course we’ve been dreaming of.

5 Reasons to Try Advertising on Podcasts

Podcast listenership is on the rise, creating opportunities for advertisers to reach consumers in an entirely new way. Here’s why you should consider putting your marketing message in a podcast.

1. The audience is in an environment where they are focused and absorbing information.

2. Hosts are trusted sources to listeners, so having them endorse your brand gives you instant credibility.

3. Podcasts encourage purchasing, creating instantaneous ROI. Two thirds of podcasts are listened to on mobile or tablet devices which means they can reach your website at any point for a conversion.

4. Podcast listening grew 23% from 2015 to 2016, landing at 67 million monthly listeners.

5. 85% of listeners say they stick around for the whole podcast which means you have time for repetition and multiple messaging.

San Diego Magazine celebrates 10 years of the Best of San Diego Party

On August 18, 2017, San Diego Magazine hosted the 10th annual Best of San Diego Party at Liberty Station to a sold-out crowd of more than 2,000 attendees. Each year, the party brings together winners from the June Best Restaurants and August Best of San Diego issues for an outdoor evening extravaganza. For the 10th anniversary, San Diego Magazine’s event team went all out, adding interactive elements, colorful décor, hidden bars, and surprise performances.

The party featured 50 of the city’s top restaurants, craft breweries, live bands, photo booths, an interactive mural, a speakeasy tiki bar, theme lounges, life-size pinatas, and much more. Guests sampled their way through the event trying unlimited bites from all of the city’s top chefs. When the sun went down, the party turned up with dancing, live bands, a DJ, and fire dancers.