Podcast listenership is on the rise, creating opportunities for advertisers to reach consumers in an entirely new way. Here’s why you should consider putting your marketing message in a podcast.
1. The audience is in an environment where they are focused and absorbing information.
2. Hosts are trusted sources to listeners, so having them endorse your brand gives you instant credibility.
3. Podcasts encourage purchasing, creating instantaneous ROI. Two thirds of podcasts are listened to on mobile or tablet devices which means they can reach your website at any point for a conversion.
4. Podcast listening grew 23% from 2015 to 2016, landing at 67 million monthly listeners.
5. 85% of listeners say they stick around for the whole podcast which means you have time for repetition and multiple messaging.