Brand Development

San Diego Magazine has worked with some of the largest companies in San Diego to facilitate logo designs, rebranding campaigns and brand extensions. Here are a few of our most recent clients.


San Diego Festival of the Arts

When the annual art festival moved from La Jolla to Waterfront Park, it was time to give it a new look and feel. We changed the name, redesigned the logo, collateral, event signage and branded products and created a design that reflects the incredible art you see at the event. Attendance and sponsorships have increased every year since.


Rady Children’s Hospital

Healthy Kids is a brand extension of Rady Children’s Hospital. The quarterly publication is distributed to donors, doctors offices, and San Diego Magazine subscribers. The logo, color palette and fonts are bright and playful to reflect Rady’s mission to help kids live their healthiest life.


San Diego Humane Society

San Diego Pets was created for the San Diego Humane Society as a quarterly publication that covers all things pets. The color palette is sunny, cheerful while the fonts add boldness and personality – just like our pets.