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https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/1681503262903-AIPRROQPJL5S0RG4L65J/unsplash-image-4qGbMEZb56c.jpg https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/1680805287990-F8GAKLOLEMCCT4LVHRWC/media024.jpg https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/b4074b9b-a841-4c52-8f37-c787d8be6125/Screen+Shot+2023-02-17+at+5.39.03+PM.jpg https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/40562f83-fef5-42e3-86e9-84aa4d0b5bd9/hk.png Creative Studio - CUSTOM PUBLICATION HEALTHY KIDS CLIENT: RADY CHILDREN’S HOSPITAL The most trusted place parents can turn for information on everything for their kids to live better. Stories focus on nutrition, water safety, mental health, ground-breaking treatments for disease and much more. https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/1680805264951-IHKN8XPIY90R8CIGR10P/VO-2023.png Creative Studio - CUSTOM PUBLICATION OCEANSIDE VISITOR GUIDE CLIENT: VISIT OCEANSIDE Vibrant photography, engaging editorial and a robust distribution plan puts local businesses at the forefront to reach a targeted audience of Oceanside visitors. https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/59088f4a-5a2e-45dc-827b-0f56c22dc2fa/sdh.png Creative Studio - CUSTOM PUBLICATION SAN DIEGO HEALTH CLIENT: SCRIPPS HEALTH San Diego Magazine launched San Diego Health in March 2018 in partnership with Scripps Health, the region’s leading healthcare institution. With release dates four times a year, each issue dives into health and wellness trends, medical innovations, interviews with top physicians, and more. https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/3e73477e-7bd1-4fc6-ac50-65712054737d/sd.png Creative Studio - FULLY INTEGRATED VIDEO CAMPAIGN: STONE’S DELICIOUS IPA CLIENT: STONE BREWING Stone Brewing partnered with San Diego Magazine to show the brand’s involvement in the community and reiterate their position as a leader in the local craft beer scene. SDM paired Stone Delicious IPA with local restaurants whose owners had interesting stories and served food that went well with the beer. Ads were created that included both the restaurant owner and the beer with a call to action to view the stories via SDMag.com and social media channels. We developed a strategic campaign that told the stories of these local restaurants, their owners and how the beer paired with the selected dish. To truly bring the partnership to life, we hosted micro events at each restaurant featuring the pairings and inviting SDM's most dedicated audience, our "insiders", to try the perfect pairing. The final step in completing the partnership was to host our nationally recognized podcast, Happy Half Hour, at the event to discuss in further detail everything about the pairings and the restaurants. This gave fresh life to the brand, gave a spotlight to local restaurant owners and created community around the pairings. https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/1680805253061-PTR9Z6HJX5UP1DZHCMSO/brand-guidelines-sd-pets.jpeg Creative Studio - BRAND DEVELOPMENT CLIENT: SAN DIEGO HUMANE SOCIETY San Diego Pets was created for the San Diego Humane Society as a quarterly publication that covers all things pets. The color palette is sunny, cheerful while the fonts add boldness and personality – just like our pets. https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/1680805253046-629T47LUT1YFFQ3BHC9A/brand-guidelines-sdfa.jpeg Creative Studio - BRAND REFRESH CLIENT: SAN DIEGO FESTIVAL OF THE ARTS When the annual art festival moved from La Jolla to Waterfront Park, it was time to give it a new look and feel. We changed the name, redesigned the logo, collateral, event signage and branded products and created a design that reflects the incredible art you see at the event. Attendance and sponsorships have increased every year since. https://images.squarespace-cdn.com/content/v1/642f0d7fa8b92e5b708f0ce4/1680805253068-65KUO1IOR0V4R048ROQI/reb.png Creative Studio - REBRAND CLIENT: SAN DIEGO MAGAZINE We recently rebranded ourselves at San Diego Magazine. We freshened up the space. New logo, new layout, new evolution of our storytelling house. It was spearheaded by editor-at-large Gillian Flynn, art director Samantha Lacy, and national designer Dan Bishop.