BROWSE OUR SERVICES
& CASE STUDIES
VIDEO SERVICES
SDM’s bread and butter. SDM’s owners have years of experience in national TV—Food Network, Travel Channel, NBC, etc. Now we produce national-caliber videos and films for national and regional brands. Including yours.
CUSTOM PUBLICATIONS
Create your own magazine. Our creatives will help you create and distribute one based on your mission and industry. Real stories by top creatives—establish your expert voice in the industry.
DIGITAL MEDIA
Work with our web team to develop a website that achieves your business goals. We handle content, design, and set up an email marketing system to connect with and expand your audience.
BRAND DEVELOPMENT
Our editorial team will work with you to develop a content strategy that extends your reach to new markets and customers—across social, web, video, print, newsletter, all channels.
BRAND REFRESH
Have an established brand but need fresh ideas and angles? We help long-established brands come up with fresh storylines, new creative ideas. Energize your existing customer base, and connect with new ones.
EVENTS & ACTIVATIONS
In-person connections are everything. We’ll create you a space at SDM’s signature events—sold-out gatherings of people who are looking to explore and experience new brands
PODCAST PRODUCTION
Podcasts establish you as a trusted voice in your industry. People feel connected to the hosts. We’ve been producing award-winning podcasts since 2016. We’ll help you come up with a concept, produce, and distribute your own podcast.
SOCIAL MEDIA
SDM has built one of the biggest, most successful social media networks in the region. We’ve also run social for brands who liked our style. We show you how we do it, or do the whole thing for you.
CASE STUDIES
CUSTOM PUBLICATION
HEALTHY KIDS
CLIENT: RADY CHILDREN’S HOSPITAL
The most trusted place parents can turn for information on everything for their kids to live better. Stories focus on nutrition, water safety, mental health, ground-breaking treatments for disease and much more.
Partnering with San Diego Magazine to produce Healthy Kids has allowed Rady Children’s Hospital to connect not only with our community of philanthropic supporters, but also with a broader audience. Through Healthy Kids, our readers discover groundbreaking programs and services that take place only at Rady Children’s, and learn important pediatric healthcare tips from our experts. The editorial staff at San Diego Magazine ensures the content is applicable, thoughtful, and accessible for readers, and does an expert job in designing a publication that our audience looks forward to receiving.
Steve Jennings - Senior Vice President and Executive Director, Rady Children’s Hospital Foundation
CUSTOM PUBLICATION
OCEANSIDE VISITOR GUIDE
CLIENT: VISIT OCEANSIDE
Vibrant photography, engaging editorial and a robust distribution plan puts local businesses at the forefront to reach a targeted audience of Oceanside visitors.
CUSTOM PUBLICATION
SAN DIEGO HEALTH
CLIENT: SCRIPPS HEALTH
San Diego Magazine launched San Diego Health in March 2018 in partnership with Scripps Health, the region’s leading healthcare institution. With release dates four times a year, each issue dives into health and wellness trends, medical innovations, interviews with top physicians, and more.
FULLY INTEGRATED VIDEO CAMPAIGN: STONE’S DELICIOUS IPA
CLIENT: STONE BREWING
Stone Brewing partnered with San Diego Magazine to show the brand’s involvement in the community and reiterate their position as a leader in the local craft beer scene. SDM paired Stone Delicious IPA with local restaurants whose owners had interesting stories and served food that went well with the beer. Ads were created that included both the restaurant owner and the beer with a call to action to view the stories via SDMag.com and social media channels. We developed a strategic campaign that told the stories of these local restaurants, their owners and how the beer paired with the selected dish. To truly bring the partnership to life, we hosted micro events at each restaurant featuring the pairings and inviting SDM's most dedicated audience, our "insiders", to try the perfect pairing. The final step in completing the partnership was to host our nationally recognized podcast, Happy Half Hour, at the event to discuss in further detail everything about the pairings and the restaurants. This gave fresh life to the brand, gave a spotlight to local restaurant owners and created community around the pairings.
BRAND DEVELOPMENT
CLIENT: SAN DIEGO HUMANE SOCIETY
San Diego Pets was created for the San Diego Humane Society as a quarterly publication that covers all things pets. The color palette is sunny, cheerful while the fonts add boldness and personality – just like our pets.
BRAND REFRESH
CLIENT: SAN DIEGO FESTIVAL OF THE ARTS
When the annual art festival moved from La Jolla to Waterfront Park, it was time to give it a new look and feel. We changed the name, redesigned the logo, collateral, event signage and branded products and created a design that reflects the incredible art you see at the event. Attendance and sponsorships have increased every year since.
Festival of the Arts has continued to grow. With the guidance and support of San Diego Magazine, the festival has grown in attendance nearly 40%, rebranded and moved to the beautiful Waterfront Park, and our sponsorship numbers have soared. We could not continue our mission to support San Diegans with disabilities without the leadership of the San Diego Magazine team.
Ross Ehrhardt - President, Torrey Pines Kiwanis
REBRAND
CLIENT: SAN DIEGO MAGAZINE
We recently rebranded ourselves at San Diego Magazine. We freshened up the space. New logo, new layout, new evolution of our storytelling house. It was spearheaded by editor-at-large Gillian Flynn, art director Samantha Lacy, and national designer Dan Bishop.